CEO/CIO's Guide To Twitter

A good CIO article on social networking

clipped from www.businessweek.com Companies Use Twitter to Bolster Their Brands The attention to Twitter reflects the power of new social media tools in letting consumers shape public discussion over brands. "The real control of the brand has moved into the customer's hands, and technology has enabled that," says Lane Becker, president of Get Satisfaction, a Web site that draws together customers and companies to answer each other's questions and give feedback on products and services. tools such as Tweetscan or Twitter's own search tool, formerly known as Summize, make it easy to unearth a company's name mentioned in tweets. "Why wouldn't you want to be able to take care of that person at the moment when it's most important?" says JetBlue's Johnston clipped from www.businessweek.com Dell has more than 20 official Twitter accounts, each managed by an individual, not a faceless business unit. Hsieh has encouraged his employees to use Twitter, even posting a guide to using Twitter on the Zappos site more than 400 employees Twitter at Zappos