What's Your B-HAG?

Buzzword, old, heard in staff meeting this week for the first time. Don't like it, sounds nasty.

clipped from en.wikipedia.org BHAG Big Hairy Audacious Goal Big Hairy Audacious Goal proposed by James Collins and Jerry Porras in their 1996 article entitled Building Your Company's Vision. A BHAG (BEE-hag) is a form of vision statement "...an audacious 10-to-30-year goal to progress towards an envisioned future." "A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines." (Collins and Porras, 1996). Collins and Porras also used this concept in their book Built to Last: Successful Habits of Visionary Companies. In this book they have taken 18 visionary companies and studied them, and also studied 18 comparison companies. Disney: Build Disneyland - and build it to our image, not industry standards. To be the best company in the world for all fields of family entertainment. BHAG(s) Ford: "Democratize the automobile."